Enjoy a good, quality crafted brew but not sure what all the jargon means? We try to answer some of those questions below, so just keep reading to learn more.

If you have a question we didn’t answer here, please contact us or send us a message on Facebook.

Brewery 101

growler is a 32/64 oz. airtight glass, steel or ceramic jug that hauls draft beer from one place to another. Some herald it as a more portable flavor-keeping keg.

So what can make the new age of beer transport even better? In comes the crowler the growler’s twin. Its 32 oz. aluminum twin.

With a growler, the brewer will fill the glass container with your choice of beer. They then seal it using counter-filled pressure to trap in the flavor. The process ensures pub-like freshness from the comfort of your own home. Or anywhere else you choose to indulge taproom quality brew.

The process for a crowler involves an aluminum can which is sanitized and purged of CO2. Purging depletes the can of beer-degrading oxygen, ensuring optimal taste. The crowler is then immediately filled.

Next, a small sewing machine-like apparatus applies a lid. The machine places the crowler can on a pedestal, which then turns, raises the 32 ounce can, and locks it under pressure into the seamer. The bartender turns it on, and presses GO. Then boom, flavor-locked portable premium amber goodness is ready for your enjoyment.

A microbrewery or craft brewery is a brewery that produces small amounts of beer, typically much smaller than large-scale corporate breweries, and is independently owned. Such breweries are generally characterized by their emphasis on quality, flavor and brewing technique.

The following are some concepts related to craft beer and craft brewers:

  • Craft brewers are small brewers.
  • The hallmark of craft beer and craft brewers is innovation. Craft brewers interpret historic styles with unique twists and develop new styles that have no precedent.
  • Craft beer is generally made with traditional ingredients like malted barley; interesting and sometimes non-traditional ingredients are often added for distinctiveness.
  • Craft brewers tend to be very involved in their communities through philanthropy, product donations, volunteerism and sponsorship of events.
  • Craft brewers have distinctive, individualistic approaches to connecting with their customers.
  • Craft brewers maintain integrity by what they brew and their general independence, free from a substantial interest by a non-craft brewer.
  • The majority of Americans live within 10 miles of a craft brewer.
Alcohol by volume (ABV)Amount of alcohol in beer in terms of percentage volume of alcohol per volume of beer.
International Bitterness units (IBU)International Bitterness units. A system of indicating the hop bitterness in finished beer.
Original gravity (OG)A measurement of the density of fermentable sugars in a mixture of malt and water with which a brewer begins a given batch.


Our patio is dog friendly – as long as your dog is patio friendly!


  • Dogs welcome on the patio
  • Dogs not allowed inside
  • Dogs must be licensed and leashed
  • Dogs may not consume OOGA beer or food
  • Dogs are not allowed on tables, chairs or benches
  • Owners must clean-up any dog waste
  • Barking or growling dogs and their owners will be asked to leave

Ooga and the Community

So it may not officially be called the Downtown Revitalization Project, but Ooga Brewing Company is proud to be part of the effort in revitalizing downtown Beaver Dam.

It is our mission to bring a sense of community back to our downtown area by providing a unique atmosphere to hang out and by being actively involved in our community.

You can visit the Downtown Beaver Dam website at http://www.bddowntown.com/

One thing you can do to help support downtown Beaver Dam is to stop in to any of the local businesses located downtown. By showing your support for the various local businesses, you are helping the entire downtown community – and Beaver Dam as a whole.

Interested in learning more about Ooga Brewing Company? Visit our About page.

Types of Beer

This category of beer uses yeast that ferments at the “top” of the fermentation vessel, and typically at higher temperatures than lager yeast (60°-75°F), which, as a result, makes for a quicker fermentation period (7-8 days, or even less). Ale yeast are known to produce by-products called esters, which are “flowery” and “fruity” aromas ranging, but not limited to apple, pear, pineapple, grass, hay, plum, and prune.
The word lager comes from the German word lagern which means, “to store”. A perfect description as lagers are brewed with bottom fermenting yeast that work slowly at around 34 degrees F, and are often further stored at cool temperature to mature. Lager yeast produce fewer by-product characters than ale yeast which allows for other flavors to pull through, such as hops.

Popular Styles of Beer

Simply put, a beer style is a label given to a beer that describes its overall character and, oftentimes, its place of origin. It’s a name that has been broadly accepted by brewers and consumers after years or even centuries of trial and error, scientific research, and marketing.

Today’s American IPA is a different soul from the IPA style first reincarnated in the 1980s. More flavorful and aromatic than the withering English IPA, its color can range from very pale golden to reddish amber. Hops are the star here, and those used in the style tend to be American with an emphasis on herbal, piney, and/or fruity (especially citrusy) varieties. Southern Hemisphere and experimental hops do appear with some frequency though, as brewers seek to distinguish their flagship IPA from a sea of competitors. Bitterness levels vary, but typically run moderate to high. Medium bodied with a clean, bready, and balancing malt backbone, the American IPA has become a dominant force in the marketplace, influencing brewers and beer cultures worldwide.

ABV: 5.5–7.5% | IBU: 50–70 | Glassware: Tulip

Originally British in origin, this style is now popular worldwide and the use of local or imported ingredients produces variances in character from region to region. American versions tend to be cleaner and hoppier (with the piney, citrusy Cascade variety appearing frequently) than British versions, which are usually more malty, buttery, aromatic, and balanced. Pale Ales range in color from deep gold to medium amber. Fruity esters and diacetyl can vary from none to moderate, and hop aroma can range from lightly floral to bold and pungent. In general, expect a good balance of caramel malt and expressive hops with a medium body and a mildly bitter finish.

ABV: 4.5–6.5% | IBU: 25–50 | Glassware: Pint Glass (or Becker, Nonic, Tumbler)

Russian Imperial Stout, first brewed in England for Emperor Peter the Great of Russia, are higher in alcohol than traditional English Stouts. The best examples are full bodied, rich, and complex, and will often have flavors and aromas of dried fruit, coffee, and dark chocolate. Often dry, flavors of higher alcohol is quite evident. Hop character can vary from none, to balanced or aggressive.

ABV: 8.0-12.0% | IBU: 50-90 | Glassware: Snifter

Bock is a bottom fermenting lager that generally takes extra months of lagering (cold storage) to smooth out such a strong brew. Bock beer in general is stronger than your typical lager, more of a robust malt character with a dark amber to brown hue. Hop bitterness can be assertive enough to balance, though must not get in the way of the malt flavor, most are only lightly hopped.

ABV: 6.3-7.6% | IBU: 20-30 | Glassware: Tulip

Cream Ales, spawned from the American light lager style, are brewed as an ale though are sometimes finished with a lager yeast or with lager beer mixed into the final product. Adjuncts such as corn or rice are frequently used to lighten the body but it is not uncommon for smaller craft brewers to make all malt Cream Ales. Pale straw to pale gold in color, they were known to have a low degree of hop bittering yet some hop aroma. More recently, a number of breweries have put their stamp on the style by giving it more of a hoppy character, nudging it toward Imperial. Well carbonated and well attenuated.

ABV: 4.0–8.5% | IBU: 10–22 | Glassware: Pint Glass (or Becker, Nonic, Tumbler)

Inspired by the storied English Porter, the American Porter tends to make its own rules. With plenty of innovation and originality brewers in the US have taken this style to a new level, whether it’s highly hopping the brew or adding coffee or chocolate to complement the highly roasted and burnt flavor associated with this type of beer. Some are even barrel aged in bourbon or whiskey barrels. The color could be medium brown to inky black and the range of hop bitterness is also quite wide, but most are balanced. And quite a few easy drinking session Porters can be found as well.

ABV: 4.0–7.0% | IBU: 20–40 | Glassware: Pint Glass (or Becker, Nonic, Tumbler)

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